Ethical Corporation: In-depth business ethics research, training and advisory

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Job-specific guides for embedding CSR throughout your company

How to embed corporate responsibility across different parts of your company

CONTENTS LIST

Introduction and methodology

Section 1: Critical information for experienced corporate responsibility and sustainability professionals

1.1 EMBEDDING CORPORATE ETHICS: SOME KEY STEPS

  • 1.1.1 Strategy and process
  • 1.1.2 A creative atmosphere
  • 1.1.3 Embedded by association
  • 1.1.4 What’s in it for me?
  • 1.1.5 Balancing risks and opportunities

1.2 CLARITY OF INTERNAL COMMUNICATIONS

  • 1.2.1 Communicating with colleagues
  • 1.2.2 Clever use of format
  • 1.2.3 Keep messages relevant and targeted
  • 1.2.4 Emphasise ethics for recruitment and retention
  • 1.2.5 Reporting

1.3 ADDRESSING SOME COMMON CHALLENGES

  • 1.3.1 Convincing the board and senior management
  • Key arguments: risk management
  • Key arguments: opportunities
  • 1.3.2 Working with a small budget
  • 1.3.3 Decentralising CR activity

1.4 MEASURING SUCCESS: designing CR metrics and selecting tools

  • 1.4.1 Data difficulties
  • 1.4.2 Labour intensive
  • 1.4.3 Data collection: Credit360
  • 1.4.4 Common indicators for measuring social and environmental data
  • Box: Common targets
  • CASE STUDY A – ETHICAL CORPORATION SURVEY: measuring emissions
  • Cost and time of measuring emissions
  • 1.4.6 Other trends in leadership and organisation
  • 1.4.7 Policy and metrics
  • 1.4.8 What customers want
  • CASE STUDY B – TATA: assessment tools building on philanthropic history
  • 1.4.9 Healthy competition
  • CASE STUDY C – NOVO NORDISK: focusing on customers
  • Team building – a win-win

Endnotes

Section 2: Stand-alone department guides

2.1 PROCUREMENT GUIDE – how to embed CR in sourcing and supply chain activities

  • 2.1.1 The full life-cycle matters
  • 2.1.2 Name suppliers to boost transparency and leverage
  • CASE STUDY D – HP: how to set supplier targets
  • Supply chain carbon footprint
  • 2.1.3 Economic transparency
  • 2.1.4 Retaining and helping suppliers
  • 2.1.5 Certification: the example of Fairtrade
  • 2.1.6 Availability shortfall
  • CASE STUDY E – GREEN & BLACK’S: engaging with NGOs to develop supply chains
  • CASE STUDY F – INNOCENT DRINKS: smooth and flexible contract terms
  • CASE STUDY G – SEDEX: supporting supply chain CR goals
  • Box: Sedex eases the burden
  • Achieving CR outcomes through multi-company initiatives
  • Cooperating with competitors
  • Issues insight
  • Data sharing benefits
  • Measure progress and prove it
  • CASE H – PEPSICO: cooperating with competitors benefits all
  • Collaboration with Coke!
  • Box: Aim-Progress
  • Corrective action planning

2.2 HUMAN RESOURCES GUIDE – how to embed CR, and achieve maximum productivity and staff morale

  • 2.2.1 Recruitment and retention
  • Employees pick ethical companies – so communicate yours
  • Diversity: target communities effectively
  • Measuring diversity
  • Look for the abilities
  • 2.2.2 Training and stakeholder engagement
  • CASE STUDY I – STARBUCKS: engaging employees and focusing on CR
  • Training: little and often
  • Get it right from the start
  • Rewards and recognition
  • Engaging stakeholders
  • Box: V2V – Volunteer-to-Volunteer
  • Starbucks and Care International
  • 2.2.3 Appraising staff – non-financial performance
  • Tricky calculations
  • Targeting CR messages
  • CASE STUDY J – CAMPBELL SOUP: making CR good business
  • Get CR into the human resources thread
  • Survey
  • Recruitment/retention
  • Evaluation
  • Use better language
  • Maximising impact

2.3 COMMUNICATIONS GUIDE – how to embed CR in reporting, marketing, internal and external communications

  • 2.3.1 Reporting
  • Reporting that works
  • Use reporting in other communications
  • Trusting the message and communicating actions that are newsworthy
  • Going online – the rolling approach vs once-a-year snapshot
  • Gain value from getting the message out
  • 2.3.2 External communications
  • Choose the messenger
  • Light touch marketing
  • Getting feedback
  • CASE STUDY K – MAN GROUP: crisp communications tells the story
  • Bad news can be good
  • Small budgets, big impact
  • 2.3.3 Internal communications
  • Fit the format to the message
  • Box: Updating and engaging
  • Choose where to post
  • Focusing on a wide audience
  • CASE STUDY L – HP: how to deal with the media and NGOs
  • Selective exposure works
  • Engaging NGOs: analysis then communication
  • Respond quickly

2.4 FACILITY, LOGISTICS AND OPERATIONS GUIDE – how to embed CR into daily operations

  • 2.4.1 Operations: bringing it all together
  • 2.4.2 Cooperating to save resources
  • 2.4.3 Improvements in store
  • Box: Boots: partnering with Breast Cancer Care
  • CASE STUDY M – HP: Better working practices – keep in touch from home and cut emissions
  • Box: HP: energy savings by turning 85 data centres into six
  • 2.4.4 Recycling that works
  • 2.4.5 Dealing with day-to-day risks
  • 2.4.6 Customer focus
  • 2.4.7 Maximising impact through staff that understand local issues
  • CASE STUDY N – VODAFONE: embedding CR in products and services
  • Taking responsibility for expired products
  • Handset use: retention and recycling
  • Incentive switch
  • African mobile banking
  • Energy monitoring

2.5 FINANCE AND ACCOUNTING GUIDE – a vital role in establishing CR across an organisation

  • 2.5.1 Communicating ethics to stakeholders
  • Ethically managing suppliers
  • 2.5.2 Collecting and storing data
  • Access to data
  • Managing ethical issues
  • 2.5.3 Reporting and assurance
  • Assurance
  • Assurance standards
  • 2.5.4 Accounting for success – financial and non-financial information
  • CASE STUDY O – ACCOUNTING FOR SUSTAINABILITY: tools for embedding CSR
  • 2.5.5 Taking advantage of carbon trading
  • Trading emissions for financial gain
  • Enhancing reputation and hedging risk
  • 2.5.6 Developing ethical checks and balances
  • Signing up to international standards
  • Box: Pharmaceutical payments disclosure
  • CIMA’s code
  • CASE STUDY P – behavioural analysis for risk management
  • Completing the picture
  • Analyse the indicators – and combat corruption
  • 2.5.7 Valuing financial transparency when investing
  • The benefits of responsible investment principles
  • Box: The principles

Endnotes

Section 3: Best practices and key embedding recommendations

List of figures

Section 1 Figures

  • Figure 1: Change in CR budgets
  • Figure 2: Size of CR budgets
  • Figure 3: Size of CR team
  • Figure 4: Impact framework
  • Figure 5: Knowledge areas CR professionals need to develop
  • Figure 6: Frequency of protocols and guidelines, by region
  • Figure 7: Percent of companies reporting emissions intensity by sector
  • Figure 8: Approximate GHG emissions measurement and verification costs

Section 2 Figures

  • Figure 9: Public opinion of business
  • Figure 10: How ethical management information is collected
  • Figure 11: Example of credit strategy decision making
  • Figure 12: Credits and their features
design & development by pi-squared